27 Feb 2012
I recently attended a one day conference. Looking around the room, I realized about half the attendees were my age – mid-fifties. Many of them had their iPads out and were Tweeting using the hashtags the conference provided us to advertise and create buzz about the meeting. Even though this was not a Social Media conference, it was obvious this was a very well-connected crowd.
However, as a Social Media coach, I encounter many people whose restricting beliefs seriously hinder their progress on social media, which directly impacts their bottom line. In an effort to try to determine why this phenomena happens, I have taken notes about the common reasons I hear, and, as any good blogger would, I refute each one.
1) I’m too old – please, fifty is the new thirty! One is not too old. After all, my generation actually had typing classes in high school, so the familiarity with a keyboard is intimate, to say the least.
2) I’m scared to learn something new – what better way to stay young than to keep the brain sharp. With so many “how to” videos, blogs, websites, and social media forums there really is no legitimate excuse not to move out of one’s comfort zone, knowing there is plenty of support.
3) I don’t have time – make the time if you want to expose your business to literally millions of people who shop online for most business services and products. I advise my client to buy a timer, set it for 45 minutes and don’t get sucked in to the social media vacuum. Have a schedule, have a plan and follow it to maximize your efforts.
4) It won’t make a difference – now that sounds like lack of motivation to me, mixed with a hefty dose of laziness and a bit of arrogance. Ten years ago, every business starting adding their website in their advertising. Today, most savvy businesses also have their Facebook and Twitter logos proudly displayed, too so their customers can easily connect with them. Social media and marketing can make or break most companies today.
Burying one’s head in the sand, not having the where-with-all to get with the program and learn what may be a new skill is going to sort out the players from the companies who slink away into the night, unnoticed. Age is no longer a factor. The baby-boomer generation is more equipped that most generations before us to embrace social media and all it has to offer – with gusto and grace.
If you are reading this blog, you are obviously involved in Social Media – but to what extent? How often and how much time do you spend online to forward your business?
20 Feb 2012
“Don’t fix what’s not broken.” Is this your social media mantra? Do you ever approach your computer with dread? Is Facebook the only social media platform that brings you comfort and sometimes joy? Or, do you stay away from all things social media thinking to yourself, “I’ve got customers, so why should I do anything else?”
Well, it’s time to wake up and small the coffee as they say. I won’t quote all of the statistics about social media and the advantages of using some kind of social networking that focuses on your business. But I will give you my short list on why stepping out of your comfort zone will benefit your bottom line.
1) For the shy person, interacting with others virtually is a great beginning to expanding one’s horizons and relationships. Finding groups online that relate to your niche market and social media coach and mentor, I encourage my clients to set a timer when they are online because it is way too easy to get sucked into the social media vacuum. When you meet someone at a networking meeting or other business event, connect with them online, too. The simplest reason is this – you never know who they know that might want to hook up and so business with you.
Being stuck in the status quo is way more comfortable and stable than reaching out to the unknown. Uncertainty and fear often hold people back from entering what is inevitably here to stay – social media. Take it one step at a time and see what happens to you business. My bet is that you will not be stalled at all and that you will be happy with the results.
Laurie Hurley is a social media coach, mentor, speaker, and cheerleader for small businesses that need a helping hand and some encouragement to enter the world of social networking at a pace that suits them.
09 Feb 2012
Kerrin Shank is a different kind of entrepreneur. However, like many mompreneurs out there, she runs two businesses – that are very different. Her first and most passionate endeavor is her Rodan & Fields skincare business. Not wanting to enter the Corporate world, she has embarked on a career as an Independent Consultant for this company that successfully launched a $6 billion skincare industry with a product called Proactive. When Rodan & Fields decided to go into the direct sales business, Kerrin jumped on board and loves her position as a skin educator and trainer. Her business helps women with all different kinds of skin, and includes four different skin regimes:
Anti-Aging to erase the signs of aging with prescription-grade products. This is a #1 seller in Nordstrom when sold in retail.
Soothing for sensitive skin, redness, razor burn, eczyma, and other skin issues delicate skin encounters.
Reversing for sun damage and brown spots
Unblemish, basically for acne; amped up Proactive that includes treatment of cystic acne and acne scarring.
Kerrin is actively growing her business and is very interested in others who want to join her and learn how to be a Rodan & Fields expert; a great opportunity to supplement one’s income or work the business full-time. Get in touch with Kerrin!
You can visit her website at website - www.skincarebyrfd.com
Now, a whole different side to Kerrin – she and a business colleague set up a matchmaking service called The Courtship Consultants. Love the name!
A matchmaking service for serious commitment-minded individuals and a very personal touch business for people looking for a relationship….
This is NOT on-line dating. Kerrin and her partner meet with each client for a face-to-face consultation, get to know them, find out what they are looking for, and then ultimately find their MATCH. Again, focusing on Long Islanders ages 28+ who aren’t into the bar scene, on-line dating, and want to meet someone who they are compatible with and hopefully have a connection with. The website is www.thecourtship.net. Sounds pretty dang cool to me and if you know a single person in Long Island, send them to Kerrin!
Kerrin is the mom of four kids, yikes! Three boys and one girl, all under the age of nine. So, she definitely has her hands full. Kerrin’s been married for ten years and in a previous life was a school teacher. Kerrin’s passions are learning and teaching others, her children, exercising, and matchmaking, of course!
You can get in touch with Kerrin the following ways:
cell phone # (631) 335-6576
website – www.skincarebyrfd.com
email – firstname.lastname@example.org