Swag

I am not certain what possessed me to buy a table, order some swag and haul my ass to an all-day women’s expo on a  beautiful Saturday. I have no  tangible product to sell; I am a social media consultant and mentor – so my services are it!   I  came up with some clever ways to attract people to my table and keep them there long enough to find out a bit about them. Chocolate, Red Vines, a drawing, a raffle, a survey, and of course, the all important aforementioned swag. Squeeze ball and lip balm emblazoned with my logo and contact info.

My hopes were not high because few, if any of my networking buddies had heard of the event.  On my way to the hotel, I saw signs for a book sale, like LOTS of signs, and there was a Strawberry Festival happening within a few miles of the venue. Camarillo and Oxnard, CA are the strawberry capitals of the world, so I knew that would be well attended. I couldn’t help but wonder why the meeting planner chose this particular Saturday to have an event due to so much competition in the area.

Regardless, I set up my table and saw a woman I know  exhibiting near me. She is a networking maniac, the words describing her in her bio, and if she could pull off a day of pressing the flesh and smiling, I could, too.  I consider myself a friendly, easy to get to know person and I never have problems working a room. The problem was, I discovered later in the day, there were not many people to “work” it with. A very disappointing turnout. However, there is an upside to every situation and here is mine.

• I had the pleasure of having lunch with the networking maniac and I enjoyed getting to  know her better..
• All of the people that did stop by my table filled out my market survey- invaluable feedback  for two upcoming programs I will launch in June.
• I was interviewed by the DJ of  a live radio show broadcasting from the parking lot of the venue (free press is always a great thing, huh?)
• I have lots of squeeze balls and lip balm left over – I can use those when I network and speak this summer.
• Two individuals expressed a serious interest in working with me.

So, it wasn’t all bad. Of couse I wish it would have been busier, but looking at the situation from the bright side is better than coming home in a bad mood. My suggestions for a successful vendor experience are as follows:

• Smile, look people in the eye, ask their name, and engage!
• Work the room; visit other vendors and let them know who  you are.
• Seek out at least one person  you want to get to know better.
• Honor your brand at all times by having a lively, coordinated marketing display at your table.
• Put some thought into your drawing and raffles.
• Take to social media during the event and post pictures and commentary, tagging the event and people you know.

Even if the organizer doesn’t ask, email them after the event with your feedback. I did and was honest about my disappointment. I gave her a few suggestions on how next time she may be able to attract more people. What are your experiences with expos and events? Disastrous, profitable, a waste of time, the best thing ever? Please share!

Great  content in the form of videos, posts, and blogs is important. But if no one is engaging with you, maybe they need to be told what to do. In this short video I explain how easily it is to implement a Call to Action:

• Ask for the like.

• Ask people to share.

• Ask for comments.

• Remind people to Subscribe.

Works like a charm. Which call to action works best for you?

Sunday night and time to write the blog. Like everyone else, I sometimes have a major brain block. What do I write about? What has happened in the last week that people would be interested in knowing about social media? Well, I am sure lots is happening, but I don’t want to write about that.

As a coach and consultant, I tell my clients all the time – you are your brand. People want to know about you. Not the deep dark secrets – although I am sure some voyeuristic person would love to know all that stuff – but the things that make a difference to you personally. What are your values, what makes you tick, who is the real person behind the posts and videos and blog?

I’d like to share that this past week for me can be described in one word – empowering. I am treading into deep waters because I decided to makeover my website. And since one’s website is the social media funnel that all great information should be directed, I want a new, spiffy-looking site.  Only this time, I decided not to hire a web designer. I am going to do it myself. Like I really have time to do a website – I don’t, but I have definite ideas of how I want it laid out, a new product suite and programs, and I am not going to pay a fortune to work with a web designer.

Enter The Online Empowerment Formula, led by entrepreneurs Marisa Goudy and Corinna Rake. Their program is a series of six coaching sessions and lots of work in between. But it’s good work – it has forced me to think deeply about my brand, my mission, my business and what I want to convey to others via my website, the hub of my business. Marisa and Corinna are a great team. I met them on Twitter – more proof that social media works!

Back to the website – it’s been challenging and sometimes frustrating because I am not a programmer or particularly technologically gifted. I have to work hard to learn left-brain stuff. I am way more creative than techy.  Regardless, I committed to conquering my limiting belief about coding and have diligently dug in and embraced the work I need to do to have my finished product up and running.

What has resulted is a deep sense of pride and total ownership of my website. Not to mention, I am learning valuable new skills that will help me help my clients who often ask me questions about the back end of a Word Press site.  I have been totally focused on accomplishing this task and will celebrate by having an extra glass of wine the day it is done! And that day is coming very, very soon.

What one word describes your week? What challenging project have you taken on recently that made you beam with pride?  Would love to know, so please share.

Never one to want to waste time, I attended a 3 hour mastermind group this past week (not a day-long) on the subject of saving time and money, which, in my opinion, are pretty much the same thing these days. I was taking notes and decided this is fodder for a great blog. So, read on and see if  any of these tips are realistic for your social media marketing efforts.

1) Set a timer!  And not  your phone or computer. Go out and buy a kitchen timer and set it for 35-45 minutes once or twice a day. Set it and get to work on your social media marketing, not visiting friends on Facebook or looking at Pinterest boards. It works, really it does.

2) If you can accomplish a task in 15 minutes, do it. For example, if it will take you fifteen minutes to create a new link for a webinar, make a phone call to arrange an appointment with a prospective client, or read a blog  you have been trying to get to all morning – just commit the time and go for it!

3) Before you go to bed, list six things you want to do the next day. Bullet points. Make them realistic and doable – there is no use making a list of things you have absolutely no intention of doing.  See how many you can get done the next day and before you go to bed again, cross off what you accomplished and add more to equal six. This keeps your list manageable and is not overwhelming.

4) Calendar “me” time. Running, taking a yoga class, meditating, getting a massage or a manicure. Write it in  your calendar and keep the appointment with yourself. Take your needs seriously because they are. Don’t cancel it – taking care of you is even more important sometimes than getting work done. If you are not feeling relaxed and in the right place, you will not be productive.

5) Set your boundaries. In addition to the 35-45 minutes once or twice a day online, decide when it’s time to stop answering the phone. Do you need until 9:00 a.m. to get in work mode? Then set that rule for yourself and don’t be tempted to break it. If you honor your time, others will. The key here is to stick to your guns or, before you know it, you may be working ten hour days every day. And that is not healthy.

6) Turn off your email notifications for a chunk of the day. Nothing is more distracting than writing a blog, or working on an important Power Point presentation and seeing that preview of an email popping into your inbox. In this case, what  you don’t know, can’t hurt you! Turn them off and focus on that project that will take less time to accomplish with NO temptations to click off the screen. Email can wait.

7) Consider hiring a Virtual Assistant. Check out Odesk or Elance.  Turn over repetitive, non money-making duties to someone else. Your time is valuable and for as little as $3.00 an  hour you can relieve yourself of mundane tasks. (My VA is from the Philipines and is excellent  at scheduling social media posts for me and my clients).

What tip do you think you could use in your business that would save you the most time? Do you have any to add to the list?

Decrease overwhelm. Raise your hand if you want to do this, because I do. Here’s the conundrum of being a social media manager – not only do you come up with content and interesting, consistent marketing tips for your clients – after all you are being paid – but you have to continue to publish great stuff about yourself at the same time. And remember, there are only 24 hours in a day.

So, I have come  up with some great coping mechanisms and systems that help me stay on track and thought I would share them in the event you feel overwhelmed with social media.

1) GetPocket.com – you know all those blogs and articles you want to read but have no time? This application lets you store them in one file in your browser to read at a later date. No need to bookmark – just “pocket” them. Love it!

2) Exercise – at least 45 minutes a day. And I mean breaking a sweat and really getting the heart pumping. I find this stimulates my brain power and helps me stay on track.

3) Sign up for an online class or webinar that teaches you something about your industry. I’ve done that twice in the past month because there is always someone who knows more than me and have learned a ton of new techniques and time saving methods.

4) If you work from home – take a nap if you can. I find a 30 minute snooze is refreshing and re-energizing.

5) Use a scheduler for your posts. There are many on the market. I use Sidekick because I manage several different accounts and do not want to mistakenly cross-post to another client’s account. A  huge time-saver.

6) Have a glass of wine when it’s 6:00 p.m. Enough said about that.

On a serious note, as an entrepreneur with no support staff except my Virtual Assistant, it is so easy to get overwhelmed to the point of shutting down sometimes.  My Virgo work ethic kicks in and before I know it, hours have passed and I have not gotten up from my desk to have lunch or take a break.

Scheduling “me” time into my work week makes me more productive. Lightening up by chatting with my Facebook friends for a few minutes helps. Attending my in-person networking groups twice a week breaks up the monotony of being in my office – and I get some  great referrals, too.

What do you when you feel your cup is overflowing and you feel like shutting down? How do you regroup and get back on track? Would love your feedback and stories. Share them here.

Do you ever feel like you are going at top speed in your business and not getting anywhere. You know the old saying, “Going nowhere fast.” It is so easy to do when you own  your own business and are working alone, without a large support staff or any staff at all. Making the choice to become an entrepreneur is a risky one, albeit one with great benefits if you have tenacity and gumption. Yes, it takes guts to go it alone. And heart and soul and passion.

But, there are limits to what one person can accomplish and knowing those limits and honoring yourself and your abilities to only do so much is of utmost importance if you are going to succeed.  My guest this week on The Social Networking NewsHour was Stephanie Calahan of Calahan Solutions, Inc. She is living proof that going above and beyond one’s limits can have disastrous consequences. You can listen to the entire podcast here.

We discussed the analogy of being like a hamster in a wheel, a big wheel going, going, going all the time but never getting anything accomplished.  My takeaways from our show are these:

1) Recognize you have a problem and seek some guidance in the form of a business or life coach.

2) Create marketing systems that save you time and maximize  your messaging.

3) Honor your personal needs because they are  paramount to being productive.

4) Take a step back and know who your customer is – target the right audience for your product or service or you will be wasting valuable time and energy.

5) After identifying your challenges, accept them and be realistic about what you can accomplish.

6) Find the balance in your life, family, self, and business. Without balance, personal freedom and enjoyment is so difficult to obtain.

Having been that hamster in a big wheel several years ago, I totally related to Stephanie and her personal story. Listen this moving podcast and please share – have you ever been on the brink of feeling you are losing control? What did you do to overcome the situation?

Laurie Hurley is a social media mentor, coach and consultant who helps small business owners deal with overwhelm in regards to their social media marketing. She believes in scheduling your marketing time, just like a networking meeting. 

Don’t sweat the small stuff  and it’s all small stuff. I believe that was the title of a best-selling book written by Richard Carlson, PhD.  I probably should have read it because last week I was stressing way too much about my internet radio show. My guest cancelled on Monday morning. My show airs on Wednesday afternoon. I decided to do a solo show which meant I had to have material for 48 minutes of live airtime. Even though I have been on the radio for nine months now, I panicked. Four 12 1/2 minute segments seems really long when you are not having a conversation with someone. 

Now, it didn’t cross my mind at the time that I speak in public without issue for up to ninety minutes.  I stand up and give ten minute presentations at networking meetings. I never seem to be at a loss for words but for some reason the concept of talking into a mic to thousands of listeners threw me for a loop.

The night before the show, I stayed up late writing my content and got up on Wednesday at 5:30 a.m. to review it and make some revisions. One would have thought I was delivering a commencement speech!  In the end, the show went really well.  You can listen to it here.

And, I remembered four things my speaking coach taught me. Wish I would have remembered them on Tuesday and gotten more sleep!

• Speak from your heart – it will never fail you.
• If you are passionate about your business, you can talk about it easily with no problem.
• Use stories when you speak. You won’t bore your audience and they can be powerful examples of points you want to emphasize.
• Smile when you speak – people can “hear” a smile.

I also share some great social media tips on the show.  Download the podcast and take a listen.

When was the last time you had to prepare quickly for a presentation, podcast, webinar, teleseries, due to unpredictable changes? Were you nervous or was it all smooth sailing? Please share. Would love to hear your experiences.

Laurie Hurley is a sought-after speaker, radio show host and social media marketing coach. Her popular membership group, Social Networking Made Simple is the place to be for social media tips, ongoing coaching and support.

Back in 2007 when I first began my social media journey, I signed up for LinkedIn. And, only because someone sent me an invitation to connect. I had no clue what I was doing. It seemed like a good idea at the time, so I posted a resume-like profile and never went back to visit it – for almost a year.  How many of you have done that with social media sites?

Well, we won’t get into slapping hands because I know many people do the exact same thing. Until something happens – like the downturn in the economy in 2008. Or, you get laid off and find yourself having to look for work or, you decide to begin your own business and realize that social media is basically a fabulous free way to advertise so you jump on the bandwagon and dive into places like Facebook, YouTube, Twitter, Pinterest and eventually LinkedIn. In my opinion, LinkedIn gets a bad rap.

Often referred to as the “blue suit” of all the social media sites, many direct sales people ignore the power of LinkedIn. Many entrepreneurs also think they belong on a more exciting site, like the above-mentioned ones. Now, I am far from an expert about LinkedIn, but I do know the power of having 80 million pairs of eyeballs on my profile page.  And, every second of every day someone new is joining  LinkedIn. Convinced yet that you may need to reconsider giving LinkedIn a serious once-over?

One of the benefits of being the host of my internet radio show, The Social Networking NewsHour, is the opportunity I have to interview experts in the industry. And I did just that this past week when Kristina Jaramillo joined me. Kristina is a powerhouse of information and we already decided she is coming back on the air with me this summer.  Not only was she knowledgeable, but she generously shared so much information with my audience that even I was  furiously taking notes!

You can listen to the entire podcast here.

Some quick pointers you can implement immediately on LinkedIn:

1. Write your profile in the first person – and tell your story. People want to know about you as a person, not just read a stiff online resume.

2. The headline under your name is not set in stone; change it frequently and use descriptive words.

3. When writing your summary, brag about your achievements, show results, cite case studies.

4. Always post clickable links in your summary. You can link to your free reports, email opt-in lists, telesummits – just about anything to gain more exposure and direct people to the interesting content on your website.

5. Start a LinkedIn Group. But be sure you are involved consistently. This is a great way to attract like-minded people and show your expertise, get to know people in  your industry, and attract others who may need your product or service.

Finally, Kristina was generous enough to share a link to a fabulous free report. Pick it up here:  Free14LinkedInMistakesReport.com.  And if you want to grab some LinkedIn Templates, visit: InstantLinkedInMarketingTemplates.com.

What are your experiences with LinkedIn? Have they been good for your business or do you focus your attention elsewhere?  Please share!

Laurie Hurley is a social media mentor, consultant, coach, speaker and radio show host. You can visit  and connect with her on LinkedIn.