Let’s focus on Facebook for business. Most of us sit down,  jump on our Facebook pages and check to see who has left comments, who is doing what and if there are any interesting articles or posts from business associates, friends, or maybe even potential clients.

Then, it’s time to engage. Which leads me to ask, what is your social media style? I have broken it down to four ways most people interact on Facebook (and other social media venues).

THE COASTER: This is the person who likes everything. They scroll down their newsfeed and click like everywhere. They coast along, not engaging and thinking (mistakenly) that by liking they are cool. Not so much. This is a person who doesn’t want to get involved or maybe has nothing to say!

THE ROASTER: This person has plenty to say, but it’s usually sarcastic or not on topic. They like to be controversial, egg people on, say something edgy that might not be appropriate in the public stream. They challenge people are antagonistic and frequently get unfriended on Facebook. They contribute, but not in a positive way.

THE BOASTER: We all know one or two boasters! It’s all about them, all the time. What they have to sell, how much money they made, where they are being invited to speak, present, guest blog. They don’t interact, they announce and flaunt.

THE TOASTER: A giver, a person who engages, stops to comment and celebrates others’ successes. They share links, direct people to interesting content and often share posts from pages that are of interest to their Target Market. They get it.

What is  your style on social media? Coasting along, not being involved, roasting others efforts just to be ornery?  Boasting about how wonderful you are? Or, toasting your fans, followers, friends and attracting referrals? Do you know people in each category?

Laurie Hurley is the Founder of The Social Networking Navigator and likes to think she is a toaster.

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