Why Your Social Media Marketing Success is Like Baking A Cake
Crazy title for a blog, isn’t it? Picture a funnel. Now think of a cake. What ingredients go into that funnel to produce the cake? Flour, milk, sugar, butter, spices. Mix them up and pour them into a baking pan, cook for an hour and you have the end result – a cake.
Now, think of your website presence. How do people get to your website? From your Facebook business page posts, from your LinkedIn profile, from your Tweets or just by looking at your Twitter profile, from your Pinterest account (backlinks, of course behind every picture). And probably many other ways – You Tube, Google +. My point is, everything you do on social media should eventually lead people back to your website where all the important information resides.
Think funnel. Think posts, Tweets, links, videos. Think website.
Undoubtedly, your website is the bottom of the funnel; the sweet spot where you want your customers and potential clients to land. How much control do you have over your website? Does it totally reflect you, your message and your brand?
I raise these questions because many entrepreneurs and small business owners do not realize that being empowered to create your own website content by following a simple formula of the five D’s may be the perfect solution for you if you feel a web designer has not totally captured the image you want to portray online.
Enter Marisa Goudy, co-founder of the Online Empowerment Formula, and my guest this past week on The Social Networking NewsHour. Her belief is that by discovering, describing, delivering, designing and developing your content, your website will resonate so much more clearly with your target audience because you have control from start to finish. In fact, you actually build your own website under her tutelage and probably find out more about who you are professionally than you ever knew before. Sounds intriguing, doesn’t it?
This holistic approach to web development makes sense. Just like writing a blog or delivering a live presentation or writing a Power Point, you have to think hard about your purpose, your strategy, the skills you need and what resources you are going to use. Why should your website be any different. In this day and age of do-it-yourself projects, many small business owners are turning to WordPress formats where you pay for the hosting only and learn how to do the rest.
You do not need to be technologically gifted to pull this off. Website creation no longer requires advanced programming skills. It’s not as scary as you think. It’s empowering to have your site, the bottom of your funnel, be reflective of you.
Would you ever consider an approach such as the Online Empowerment Formula to take control of your website? Do you have a web designer that reacts to your needs immediately? Share your experiences!
Laurie Hurley is a social media consultant, mentor, and hostess of The Social Networking NewsHour. Her philosophy about social media marketing is to empower her clients to be authentic online. To listen to this past week’s show, just click here for the instant download.