A New Years Acronym – Not Resolutions
I am a lover of acronyms. Ones that I make up. I use them frequently when I speak about social media marketing and I try to put a humorous twist on them. I do this because many people remember acronyms. So, to begin the New Year, I am going to share my acronym for the word resolve.
I am choosing resolve because, as a social media consultant and mentor, I probably should be writing a very thought-provoking blog about New Years resolutions. Except there is one problem; I don’t make resolutions because I never keep them. I prefer to have a to-do list every day and cross off the tasks I complete. Maybe I’m more short-sighted than most, but I like to think I am more realistic. So, here goes -
R – really?
E – expect
S – superficial
O – outrageous
L – lies
V – vicarious
E – entertaining
Probably not what you were expecting, right? Well, as with any acronym, you have to put it all together in a sentence like this, “Do you really expect me to believe your superficial, outrageous lies about your vicarious life that you think is entertaining (so you post this stuff everywhere?)
Yes, the cynic in me is bearing its ugly head. Mostly because I get tired and weary when I am online reading some of the garbage that is posted. These kind of nonsensical posts give us social media coaches a bad name.
So, here is my other version:
R- real
E- educate
S- solve
O- ordinary
L – listen
V- versatile
E- effort
Followed by my sentence, “Be real online, educate your audience, solve their problems, for they are ordinary people who need you to listen and be versatile in your effort to relate to them.” Better, huh?
My message for the New Year is simple. If you are using social media to market your business and gain fans, followers, referrals, and boost your bottom line, share tips and techniques that have value. Invite your audience to engage with you. While it is true that people buy you, they will only pay attention if you are truly tuned in to their needs and wants. Deliver consistent content.
If you do make resolutions, commit to being present online with juicy tidbits of information. Add your personality and a creative twist. You will be noticed and you will gain a loyal following.
Share your acronyms or resolutions, if you make them, with me here. And HNY.
12 Comments:
By Lisa MacDonald | Transcribble Virtual Assistance 03 Jan 2013
I don’t make resolutions either because I never keep them. My last blog post was about this. I talked about practical goal-setting instead, for both long-term (the year) and short-term, and choosing a short-term goal, breaking it down into steps that are easier to take action on, and getting started on those right away. Then it’s easier to keep motivated, take action and track your progress, and it’s not just a vague resolution you intend to forget about before the end of the week or month.
By Laurie Hurley 09 Jan 2013
I agree, Lisa. Short-term goals are so much more attainable!
By Jen Duchene 02 Jan 2013
Love acronyms and sometimes make them, I dont make resolutions, I am a word woman. This year my word is transparency. All about getting real about who I am. Showing up showing my shiny soul. Getting naked and vulnerable. Funny I saw on facebook someone made an acronym from Naked. and I joined in. Lots of juicyness all round. I totally enjoyed your post
Jen Duchene
By Laurie Hurley 09 Jan 2013
Love your words of the year – transparency, naked, vulnerable. But, you do have a way with words always!
By Imogen Ragone 02 Jan 2013
I am totally with you with making daily to-do lists and crossing off the tasks as you complete them. I have never been big on New Year’s resolutions either, but I do have some personal and business goals. I’m not big on acronyms, but I RESOLVE to keep your second version of this word in mind as a participate in social media in the coming year.
By Laurie Hurley 09 Jan 2013
I totally love acronyms and use them often when I speak. So much fun! I am a list-maker, too. Feels good to complete task and then cross it off with gusto! Thanks for commenting!
By Louise Edington 02 Jan 2013
Like Susan I don’t make resolutions. I have plans and intentions but not resolutions. So I’m glad your post isn’t about them
Acronyms, never really thought about them that much. I have words for the year. Mine are Love, Success and Fun. Love because loving ourselves and others is essential to growth in life and business. Success because it’s time 
and Fun because I don’t always focus on it and there’s no reason I can’t have fun in my business as an astrological business mentor!
Louise Edington
By Laurie Hurley 09 Jan 2013
Finally got my blog fixed! Love your words for the year. It IS time for success this year and having fun doing it is the only way to go. I am loving your shift to astrology, too.
By Louise 02 Jan 2013
I *TOTALLY* agree with your post about RESOLVE and what it can mean! Great post and thanks for sharing!
By Laurie Hurley 09 Jan 2013
Thanks for commenting and joining in the conversation. Took me a long time to reply because my blog was having issues!
By Susan Berland 01 Jan 2013
I don’t make resolutions either but I do have intentions. My intentions for the year are to be more balanced in my life, be profitable in my business, and focused on my relationships.
Susan Berland
By Laurie Hurley 09 Jan 2013
Better late than never – Intentions, I like that! I use my vision board for my intentions and am getting ready to make another one soon. Resolutions just doesn’t cut it for me. Glad we are in touch again!