A New Years Acronym – Not Resolutions
I am a lover of acronyms. Ones that I make up. I use them frequently when I speak about social media marketing and I try to put a humorous twist on them. I do this because many people remember acronyms. So, to begin the New Year, I am going to share my acronym for the word resolve.
I am choosing resolve because, as a social media consultant and mentor, I probably should be writing a very thought-provoking blog about New Years resolutions. Except there is one problem; I don’t make resolutions because I never keep them. I prefer to have a to-do list every day and cross off the tasks I complete. Maybe I’m more short-sighted than most, but I like to think I am more realistic. So, here goes -
R – really?
E – expect
S – superficial
O – outrageous
L – lies
V – vicarious
E – entertaining
Probably not what you were expecting, right? Well, as with any acronym, you have to put it all together in a sentence like this, “Do you really expect me to believe your superficial, outrageous lies about your vicarious life that you think is entertaining (so you post this stuff everywhere?)
Yes, the cynic in me is bearing its ugly head. Mostly because I get tired and weary when I am online reading some of the garbage that is posted. These kind of nonsensical posts give us social media coaches a bad name.
So, here is my other version:
L – listen
Followed by my sentence, “Be real online, educate your audience, solve their problems, for they are ordinary people who need you to listen and be versatile in your effort to relate to them.” Better, huh?
My message for the New Year is simple. If you are using social media to market your business and gain fans, followers, referrals, and boost your bottom line, share tips and techniques that have value. Invite your audience to engage with you. While it is true that people buy you, they will only pay attention if you are truly tuned in to their needs and wants. Deliver consistent content.
If you do make resolutions, commit to being present online with juicy tidbits of information. Add your personality and a creative twist. You will be noticed and you will gain a loyal following.
Share your acronyms or resolutions, if you make them, with me here. And HNY.