Eight Tips – What to Blog About When You Don’t Know What to Blog About
Most Sunday nights I sit down at my Mac and write my weekly blog post. Sometimes the thoughts and words come out fairly easily and other times I fret all weekend about what to write in my blog. As a social media consultant and mentor, I teach others how to blog, so one would think I would be an expert. But, alas, even a teacher of blogging sometimes has writer’s block.
In the interest of helping you figure out what to blog about, here is my standard list of hints and tips:
- Write about your passions. You cannot go wrong. Even if they don’t relate directly to your business. Your target audience wants to know about you as a person. That’s what I did last week.
- Speaking of target audiences, be very clear who you are aiming to please and choose your topics accordingly. If you are a real estate agent, writing about moving and packing tips is relevant but writing about a new movie is probably not.
- Address your audience in words they will understand. Don’t get too technical and use jargon that no one gets. A good example again is the real estate agent. If you are writing about interest rates, which many people do not understand completely, keep the language simple but thorough. You don’t want someone getting more confused than they might already be about interest rates.
- Choose a topic that is broad in scope that will appeal to your audience. You can repurpose it at a later time if you see many people leaving comments and saying they would like to know more. Then you can narrow it down to more specifics.
- You are the expert in your field, so write about your expertise. For example, if you are a cosmetics rep for a large direct sales company, write about how often one should moisturize and the best practices and techniques. Show off your experience!
- Use visuals to convey your story. Infographics are also excellent in a blog. Break up your words and make your blog appealing.
- Tell a story; convey a case study about one of your clients, convey a testimonial without going for the hard sell approach.
- If all else fails, record a video and turn your blog into a vlog. Sometimes speaking the words is easier than writing them.
How do you inspire yourself to write your blog when the thoughts don’t seem to flow?