Why Self-Promotion Is Not a Bad Thing
I debated for weeks about whether to invite three of my Social Networking Made Simple members on my radio show last Wednesday. Because I subscribe to the 80/20 or 90/10 rule on social media. Eighty or ninety percent of the time I should be giving great tips, tricks, techniques and content to my audience and the remaining time can be spent promoting an offer, a class, teleseries, webinar, and just plain tooting my own horn.
If you follow me on Twitter or my Facebook pages or even Pinterest, you will quickly discover that I rarely self-promote. Sure, I share lots of information, give great advice and freely share my knowledge about all things social media, but it is rare that I come right out and say, “I am really good at what I do, so buy from me.”
Truth is too many people do that, or, they inundate you with emails, squeeze pages, a new class or whatever they happen to be promoting. I hate that kind of approach. To me it seems sleazy, pushy, invasive. If enough people get to know me, either in person, or online, they will naturally gravitate to me, right? WRONG!
Late last year, my business coach and I sat down and mapped out my marketing strategies for my newly created membership group which included using my radio show, The Social Networking NewsHour to invite three members on- air live to share their experiences learning from me. I squirmed in my chair and felt uncomfortable devoting an entire hour to hearing people sing my praises. My coach said it was nothing more than a testimonial from three happy members. I mulled it over and decided to do it.
The podcast is here, you can listen for yourself to what they said. After the show was done and I begin tweeting about it and sharing the link, I realized it was not a bad thing to do. Maybe I’ll do this once a quarter. I listened to the show and was happy I did it.
How do you self-promote? Are you uncomfortable, or is it a natural thing for you to do on a regular basis? What social media venues do you use for promoting your services? Please share!